Introducing AfriMod: The new way to shop African and Africa-inspired art, design & home decor. (Launch date – March 01, 2015)

That Africa is a continent of deep, diverse cultural and artistic heritage is often repeated in social discourse to a degree that leaves one wondering why it is so difficult to shop a wide variety of African products today. In cities, towns and villages across the continent, professional, independent artists, designers, innovators and artisans are creating some of the most exceptional works of art anywhere. The offerings are extensive and cover several genres, from contemporary paintings, illustrations and sculpture to designer fashions, accessories and beauty products as well as avant garde interior pieces and timeless classics.

The reality is, however, that even though shops specializing in African arts & crafts pop-up in cities world-wide, the offerings are often quite limited compared to the variety and quality available on the continent. The result of this lack of access to resupply is that very few shops survive beyond a couple of years. This limitation applies even more to the occasional vendor who sells items at flea markets and community events. Meanwhile in Africa, with limited access to PayPal, most artists, designers and artisans are unable to list and sell their works online.

AfriMod recognizes that the problem is, simply put, a lack of access and built a dedicated ecommerce platform unifying these artists, designers and makers on a single marketplace. This aggregation is to ensure that these creative artists and their works do not to get lost in the shuffle, especially on the Internet where millions of individual websites vie for the attention of global shoppers.

Makers, irrespective of their location, can list and sell their goods directly to consumers world-wide without middlemen. And consumers will have access to a variety of otherwise inaccessible products that add to the growth of the home décor and fashion industries.

- Osita D. Juwah

AfriMod, is an online service designed, owned and operated by Viquest Creative Limited a Toronto, Ontario, Canada Corporation.

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